Art of Technology developed a device (iMpulse Noize) that can be integrated into a running shoe and emits an alarm as soon as the wearer no longer moves the shoe for advertising purposes in the context of the iMpuls (the health initiative of the Migros)

The commercials were broadcast from the 5th of November to the 2nd of December 2018.
For futher information see: iMpulse Noize and the page of Migros iMpulse (German only)