A device was developed (specifically for advertising purposes) within the scope of iMpuls – the Migros Health Initiative, that can be integrated into a running shoe and emit an alarm as soon as the wearer no longer moves the shoe. The 62 x 35 x 9.5 mm module is completely built into the shoe and includes controller, motion sensor, battery, wireless charging electronics and a piezo buzzer. The device can be switched on and off from the outside by placing the charging pad on the shoe. The housing was realized by means of 3D plastic printing.
The online commercials were broadcast between 5th November and 2nd December 2018.