iMpulse Noize commercial (Gernalm only)

iMpuls Noize – Motion Sensor and Alarm

Customer: Publicis Communications Schweiz AG & Migros

For advertising purposes in the context of the iMpuls (the health initiative of Migros) a device was looked for, which can be integrated into a running shoe and gives an alarm, as soon as the wearer does not move the shoe any more.

The online commercials were broadcast between November 5th and December 2nd 2018.

The 62 x 35 x 9.5 mm module is completely built into the shoe and includes controller, motion sensor, battery, wireless charging electronics and a piezo buzzer. The device can be switched on and off from the outside by placing the charging pad on the shoe. The housing was realized by means of 3D plastic printing.